In the evolving world of fishing tackle and rod building, true innovation stems from collaboration. Over the past decade, Witch Doctor Tackle (WDT) and Batson Enterprises have forged a partnership that has not only redefined product excellence but also set new industry standards. What began as a meeting at the 2013 ICAST show in Orlando has grown into a relationship built on trust, quality, and shared passion for innovation.
Before 2013, Witch Doctor Tackle sourced products from multiple suppliers such as PacBay, Mudhole, Merrik Tackle, American Tackle, and Anglers Resource. At the time, finding reliable, high-quality components required casting a wide net. However, everything changed when WDT connected with Batson Enterprises and their Jaguar Design team. From that moment, the foundation was laid for a collaboration that would push the boundaries of rod building and tackle innovation.
Batson Enterprises distinguished itself from the start with its exceptional quality control and rigorous testing standards. Unlike other suppliers, Batson ensured that every component met rigorous testing standards, providing WDT with confidence that every product was built to perform at the highest level. This commitment to quality became the backbone of the partnership, allowing WDT to deliver cutting edge, reliable fishing products capable of thriving in the harshest conditions.
From virtual brainstorms to on-the-water testing in real fishing conditions, the collaboration between Witch Doctor Tackle and Batson’s Jaguar Design team has led to groundbreaking developments and some of the most innovative, purpose-built products in the industry. Together, they’ve developed a range of proprietary components that have become staples among serious rod builders and anglers alike.
Notable innovations include:
Ten years in, this partnership is still just getting started. Even after a decade, the teams remain in constant communication, continuously striving to develop new and exciting products that keep both weekend warriors and professionals at the top of their game.
As Witch Doctor Tackle and Batson Enterprises move into the future, the commitment to pushing industry boundaries remains unwavering. The future is limitless as this partnership continues to shape the fishing world, one revolutionary product at a time.
For anglers who demand peak performance, Witch Doctor provides the best assortment of rods, each designed for a specific application.
Every Witch Doctor rod is engineered with purpose—built for specific applications to give anglers the exact performance they need when it matters most. Whether you’re fishing freshwater or saltwater, casting from shore or boat, WDT delivers precision-tuned rods designed to meet the demands of your technique, environment, and target species.
With tournament-grade fishing rods, Witch Doctor USA equips professional and amateur anglers to pursue their passion and conquer every adventure.