Introducing the All-New  Sandman Series

The Ultimate Weapon for Serious Anglers

Fuel Your Adventures With The New Standard Of Performance

The Sandman Series is the result of relentless innovation, elite angler insight, and an obsession with performance. Developed in close collaboration with Bassmaster Elite Series Pro Cole Sands, this series was crafted to push the limits of sensitivity, power, and durability—so you can perform at your absolute best when the stakes are high.

From its ultra-responsive tip that detects even the subtlest bites to its reinforced butt section built for raw lifting power, every inch of the Sandman Series is precision-engineered for unmatched control and strength. Whether you’re finessing a jig in open water or setting the hook on a trophy fish in heavy cover, the Sandman delivers confidence with every cast.

Engineered For Performance

  • Comfortable Grip

    The ergonomically designed EVA foam grips, combined with aluminium, provide a sensitive, non-slip hold, even in wet conditions.

  • Reduced Fatigue

    This premium grip material reduces fatigue, making it ideal for long fishing sessions while enhancing overall rod control.

  • Effortless Handling

    Whether you’re finessing a lure or battling a trophy catch, the ultra-balanced weight distribution of the Sandman Series ensures effortless handling.

Unmatched Comfort & Control

  • Advanced Construction

    High-modulus Toray graphite construction ensures that every rod is lightweight yet incredibly strong, providing a perfect balance of flexibility and durability.

  • Enhanced Sensitivity

    A ultra-responsive tip enhances sensitivity, allowing anglers to detect the faintest bites, while the reinforced butt section provides the power needed to control larger fish.

  • Maximum Accuracy

    This strategic design maximizes casting accuracy, improves lure presentation, and ensures superior hook-setting power.

Tournament-Tested Components

  • Premium Guides

    ALPS 316 stainless steel guides and tip top are corrosion-resistant, ensuring smooth line movement and minimizing friction for longer, more accurate casts.

  • Secure Reel Seat

    ALPS Graphite Insight Reel Seat (Spinning models) provides a lightweight yet ultra-secure connection between rod and reel, enhancing sensitivity.

  • Optimized Control

    ALPS Graphite Tex Touch Trigger Reel Seat (Casting models) offers a low-profile, ergonomic grip, maximizing control and performance in tournament conditions.

  • Quick Bait Access

    The drop shot hook keeper allows for easy lure attachment, keeping your setup efficient and ready for action.

Designed for Every Fishing Scenario

Available in both Casting and Spinning models

SKUProduct NameLengthActionLine Wt.Lure Wt.PriceBuy Now
SHG710Sandman Series Bass Casting Rod7'10" Xtra HvyMed Fast15-30lb2-6oz$429.99
SFS76XHSandman Series Bass Casting Rod7'6" Xtra HvyMed Fast12-25lb1/2-3oz$379.00
SMB76HSandman Series Bass Casting Rod7'6" HvyFast12-25lb3/8-1 1/4oz$379.00
SMB76MHSandman Series Bass Casting Rod7'6" Med HvyFast8-17lb1/4-3/4oz$369.00
SMB72HSandman Series Bass Casting Rod7'2" HvyFast12-25lb3/8-1 1/4oz$359.99
SMB72MHSandman Series Bass Casting Rod7'2" Med HvyFast8-17lb3/8-1oz$349.99
SCJ70MHSandman Series Bass Casting Rod7' Med HvyMod Fast8-17lb1/4-3/4oz$329.99
SCJ70MSandman Series Bass Casting Rod7' MedMod Fast8-14lb1/4-5/8oz$319.99
SMBS72MHSandman Series Bass Spinning Rod7'2" Med HvyFast10-17lb5/16-3/4oz$349.99
SMBS72MLSandman Series Bass Spinning Rod7'2" MedFast8-14lb1/4-5/8oz$329.99
SMBS72MSandman Series Bass Spinning Rod7'2" Med LtFast6-12lb1/8-3/8oz$339.99
SMBS610MXFSandman Series Bass Spinning Rod6'10" MedXtra Fast6-14lb3/16-1/2oz$329.99

Designed With Pros. Built For You.

When it comes to designing a rod series that meets the demands of serious anglers, we knew we needed a true competitor’s perspective—someone who lives and breathes bass fishing at the highest level.

That’s why we teamed up with Bassmaster Elite Series Pro Cole Sands to craft his namesake Sandman Series—a lineup built from the ground up for tournament performance, expert precision, and all-day endurance.

Cole worked hand-in-hand with Witch Doctor, refining every element of the Sandman Series to match his personal tournament setup—from finesse spinning rods for light jig presentations to heavy-duty casting rods built for punching, swimbaits, and power fishing.

If he needed 13 rods to bring on the tournament trail, he wanted them all in one lineup. The result? A perfectly tuned collection of rods that give anglers the sensitivity to detect the faintest bites, the backbone to land big fish, and the versatility to tackle any situation.

Built with high-modulus Toray graphite, ALPS components, and a balanced, ergonomic feel, every rod in the Sandman Series was designed to elevate your game above the competition—just like Cole intended.

SHOP NOW

Click below to shop the Sandman Series and explore the rest of Witch Doctor’s lineup of tournament-tested rods. 

.