A Tradition of Craftsmanship
A Legacy of
Legendary Catches
For us, fishing isn’t just a pastime—it’s our lifeblood passed down through four generations of anglers in the Trieschmann family.
The Witch Doctor story is rooted in a deep family tradition of fishing, passed down through generations. Adam’s great-grandfather introduced his grandchildren to the joys of fishing at the family’s Wisconsin lake house, where they learned the patience and skill required to reel in their first catches. This love for the outdoors continued with Adam’s father, Don Trieschmann, who was passionate about nature and instilled an appreciation for fishing, hunting, and sporting activities in his children.
Before his passing, Adam’s father Don Trieschmann sent Adam a treasured gift: the first prototype rod Adam ever built as a child—a symbol of how deeply fishing runs in his veins.
For Adam, the passion was immediate, and it never faded. In 2012, he founded Witch Doctor Tackle, channeling this rich family legacy into crafting rods that honor his roots while inspiring a new generation of anglers to create their own stories on the water.
The Witch Doctor Legend
In 2010, fishing TV series River Monsters host Jeremy Wade embarked on a daring expedition into Africa’s Congo River to catch the elusive Goliath Tigerfish—a formidable predator known for its immense size and razor-sharp teeth.
Facing treacherous rapids and elusive prey, Wade sought the guidance of a local witch doctor, who performed rituals to appease river spirits, a customary practice among local fishermen.
Adam Trieschmann, founder of Witch Doctor Tackle, had the opportunity to meet Jeremy Wade and asked him,
“Why did you go through all those trials and seek a blessing from the Witch Doctor?”
Jeremy’s response was simple yet profound:
“If you don’t pay the Witch Doctor,
you don’t catch the fish.”
That phrase resonated with Adam and became the mantra and brand behind Witch Doctor Tackle—capturing the magic, precision, and dedication required to create fishing rods that fuel legendary stories.
More than just rods, Witch Doctor Tackle embodies the spirit of adventure, the chase, and the thrill of the unexpected with the big catch as the reward.
The Witch Doctor is always in, ready to power your next great fishing story.
From Challenges To Innovation
In 2016, founder Adam Trieschmann faced a life-altering event—a severe car accident that ended his professional fishing path.
After requiring a risky surgery for his fractured neck, he was immobile for months.
Despite this enormous setback, Adam turned what could have been a setback turned into his greatest advantage.
During his recovery, Adam delved deep into research, exploring global fishing techniques and refining rod designs. This period of introspection and innovation led to groundbreaking advancements, leading to the expansion of its product line into both freshwater and saltwater fishing.
Adam continued refining rod designs to meet the needs of anglers across various applications, taking the brand to new heights.
The Sandman Series
The Sandman Series
A New Era In Fishing
As the culmination of Adam’s journey and everything we’ve built at Witch Doctor Tackle, we are proud to introduce the Sandman Series—a revolutionary lineup developed in collaboration with professional angler Cole Sands.
This series represents the pinnacle of our design philosophy, bringing together years of innovation, passion, and hands-on experience from both the tournament circuit and the heart of the fishing community.
By integrating the finest features of our top-performing rods, the Sandman Series offers unmatched versatility and performance for every fishing scenario.
Whether you’re chasing bass in freshwater or taking on the open sea, these rods are designed to empower anglers to pursue their passion with confidence, precision, and the spirit of adventure that defines Witch Doctor Tackle.